Chatbots: How they can help us in driving the business
Innovation and automation are driving the IT world these days. Chatbots are a fine example of automated real-time communication. These computer programs provide answers to their users in quick and efficient manner and thereby increasing the visibility and service standard of the business. Let’s see how actually Chatbots help to drive your business strategically:
How does Chatbots help any business?
1) Chatbots never gets offline:
Humans have certain limitations such as they can work for several hours and then they require rest but this is not the case with bots- they can work 24/7 until there is some system failure. Business needs to have huge staff and infrastructure to provide 24/7 services, and small businesses don’t have such massive budget. Chatbots are helpful here to replace human resource for known support services. This saves a lot of budget, and at the same time management can focus on improving their customer services efficiently.
2) Instant and User-friendly:
Businesses these days are mostly on the web. User’s expectations have changed with time. They want instant answers and anytime-anywhere availability of their services. They don’t like to wait in queue for next available operator. Chatbots can help in such situations, they can handle any number of clients in parallel and respond to them without any delay. They respond correctly to every question they have been asked. If we create bot adroitly it helps to create an image in front of the customers and they are more likely to return.
3) Mobile ready:
We can create bot application for mobile but having users to discover the app, making them download and use it is not an easy task. So instead of developing the app, one can implement it on a mobile browser, which the user visits frequently and thus, making it more user-friendly.
4) Drive Sales:
Chatbots can do much more complex tasks than just handling basic customer services. We can create chatbots which can handle the whole sale and can remember customer preference. It uses the customer history and can provide suggestions. Chatbots can ensure that all the required information is provided like the customer is forgetting to order butter that they always purchase with bread. These services can boost the sale and make the brand more popular among its customers.
5) Minimum Cost and Maximum Returns:
Creating and maintaining bot is cheap. If we create bot once and place it on a platform like Facebook Messenger, the infrastructure and API which are necessary are provided by them only. They require minimal maintenance and can handle multiple customers at the same time thereby saving human efforts.
Chatbots are instant, efficient and almost maintenance free. The basic questions are handled by the bot itself and if the bot is incapable of answering certain questions then that can be handover to human agents. Chatbots handles all the boring stuff like chatting, answering phones and taking orders, while human staff can focus on the development of the business.
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