Facebook Messenger Bots for Business: A Guide for Marketers

Have you ever experienced the troubles of getting in touch with a customer care executive in case of complaints or for getting more information on a product or service? This answer is Yes. You would have realized that many people use Facebook as a medium to get in touch with such businesses, through comments but fail to receive a quick reply from them. We as customers expect speedy responses from businesses as it expedites the entire procedure. This is where The Facebook Messenger bot comes into the picture. Communication with brands or services through mobile apps will soon be outdated, as messenger bots are here to stay. This latest interface for the tech world arrived in November 2016 and has gained a lot of popularity since them.

If you are a novice in this concept, we promise to give you the best of information and knowledge on what bots are and why businesses chose Facebook as a bot platform to communicate more efficiently with its huge customer base.

Messenger Bots? What are they?

Messenger bots are nothing but a piece of software that uses (AI) Artificial Intelligence to automate tasks and have a conversation with you. The more you chat with these bots, the more it will tend to learn and its responses too will get more useful and productive with time.

A bot is like an app but the only difference between the two is its interface which is more like a conversation than a menu.

Why use Facebook Messenger Chatbots?

With Facebook being a widely used social media website, having an enormous user base, businesses and brands are turning to Facebook Messenger Bots to engage with their customers. Through Facebook Messenger Bots you can expect timely automated replies. These bots can answer basic questions, thus giving your customer service team enough time to deal with more serious customer concerns or queries.

Continue reading to discover the 3 ways Facebook bots benefit your business-

An Ultimate Guide for Markers

² Delivering Personalized Content Experiences

Some businesses use chatbots with a sole reason to focus specifically on content. These chatbots will work as a propagation of your content marketing strategy. They are meant to foster the relationship with your clients and render prompt value without any work on the user’s part.

² Answers Basic Customer Service Queries

Among the many uses of bots, one of its most popular use is to provide customer service. Bots were basically created for this. Customer service executives have a fair idea of questions that are asked to them repetitively, almost every day. Most of these questions are pretty basic and are easily available on their website, yet customers prefer calling up the CSE’s for clarification. So to simplify their work and make it less tiresome, businesses create bots using a bot builder, this serves as a great way to answer basic customer queries. You just need to teach it what to say.

² Consolidate Product Purchases

Well, it's true that no artificial intelligence can be as effective as a proficient sales person, chatbots have been designed to sell (retail chatbots). They can help you boost your sales and increase your turnover simultaneously. You can use these chatbots to show customers the products they’re looking for and process simple sales right away. If you do not wish to do so, you may ask the customer to provide you with their contact details and get back to them at a time appropriate with the two of two.

What are our final thoughts on Facebook Messenger Bots? Do they have a future?

Messenger bots have gained a massive popularity with a USP of delivering quick responses. With the years to come, we’re sure that, bots will evolve with better features and never loose its charm. So Yes, they do have a future. If you as an entrepreneur haven’t created a chatbot yet, do look up for Facebook chatbot tutorials online.